4 Built-In Squarespace Community Building Tools

Building an online community is an essential part of growing your business or brand. With platforms such as Squarespace, creating a vibrant, engaged community has become more accessible than ever.

During the past few years, Squarespace has developed and launched incredible built-in tools, designed to help you cultivate, nurture and grow an online community.

Here we’ll dive deep into the tools and features Squarespace has to offer that can help you cultivate a thriving online community, from courses, memberships, blogs and podcasts. Whether you're a Small Business with big ambitions, a budding Start-up ready to make its mark, a Non-Profit with a mission, or even a forward-thinking Corporation, Squarespace provides an all-in-one platform to scale and manage your business efficiently.

Squarespace is more than just a Website Builder

Squarespace has evolved significantly over the years, offering much more than its initial web-building capabilities. It now stands as an all-encompassing tool that supports the growth and cultivation of numerous aspects of your online presence, including e-commerce shops, internal business processes, and, importantly, online communities.

4 Squarespace Community Building Features

1. Squarespace Courses: A Game Changer for Knowledge Sharing

Launched in August 2023, Squarespace Courses has become a pivotal tool for anyone looking to turn their knowledge into passive income. This feature allows you to create engaging course layouts that incorporate multimedia lessons with videos, photos, PDFs, and texts. It simplifies course community management by offering member tracking, giving each member their own unique login and account, and member management from the backend. Furthermore, Squarespace Courses offers flexible pricing options, including subscription-based, one-time, and instalment pricing.

The power of Squarespace Courses lies in its simplicity and efficiency, making it possible for anyone to share their knowledge online. Whether you're a PR expert looking to teach small business owners or a coach wanting to scale your program, Squarespace Courses can accommodate your needs.

Book a call to discuss how you can use Courses for your idea, business or brand

2. Squarespace Memberships: Content Behind a Paywall

Squarespace Memberships feature is another powerful tool that allows you to offer premium content behind a paywall. This feature is incredibly versatile, whether you're sharing a collection of recipes, workout videos, or exclusive articles. With flexible pricing models and the ability to manage members and set up community events, Squarespace Memberships offers a robust solution for building and maintaining an engaged online community, whilst having full autonomy over the design and layout of the platform.

3. Squarespace Email Campaigns: Seamless Communication & Email Sequencing

Every Squarespace website can benefit from utilizing Squarespace Email Campaigns. This feature integrates directly with your website, maintaining the style and feel of your brand while offering a range of customizable templates. With Squarespace Email Campaigns, you can manage, import, and export email lists, send out blast automated emails, and access advanced analytics to monitor the effectiveness of your communication.

4. Squarespace Blogs and Podcasts: Content Creation Made Easy

Squarespace is renowned for its blogging capabilities, but now it also offers a comprehensive solution for podcasters. With Squarespace Podcasts, you can post episodes directly onto your site, and through Squarespace's RSS feed, distribute them to major platforms such as Spotify and Apple Podcasts. This feature, combined with Squarespace's advanced SEO and analytics, makes content creation and distribution both effective and efficient.

Conclusion

Squarespace's collection of tools provides a powerful platform for building and scaling an online community. From Squarespace Courses, Memberships, Email Campaigns, Blogs, and Podcasts, the platform offers everything you need to engage with your audience and grow your brand. As Squarespace continues to evolve and introduce new features, the potential for community building and engagement only increases.

We've merely begun to explore the vast potential of Squarespace's community-building tools.